瑞典FPC营销总监（MarketingDirector）UlfRitsvall
个人简介：
Ulf has over 20 years’ experience in the mobile industry with proven track record in launching more than twenty customized phone models. As a Marketing Director in Fingerprint Cards, he is responsible for all Marketing and Business Intelligence activities within the company. He is also the Country Manager for India wher his area of expertise is highly valued in promoting FPC products and exploring new business opportunities.
Ulf在手机相关产业拥有超过20年的卓越经验。现任FPC营销总监，管理公司所有营销及商业智慧活动。同时兼任印度市场的销售总监一职，不遗余力地开发印度市场业务且推广FPC产品有成。
There are more and more mobile devices featuring fingerprint sensors, passwords will gradually be replacd by fingerprints as it’s unique for each person, also much easier and faster to unlock or activate actions.
One parameter is speed another one is accuracy, so how fast and accurate the sensor will recognize me? If sensor and algorithm isn’t integrated well it will not perform well, fingerprint sensor will be nothing but a decoration on the device.
The other is security, one of the most important things that everyone cares about. Is there a risk that someone might steal and copy my fingerprint? That’s why we develop FPC SafeTouch the anti-spoof solution from Fingerprints.
Ulf表示，目前越来越多的移动终端搭载指纹识别，指纹本身具有的独特性，再加上指纹比文字密码更简便、快速地解锁或执行操作，文字密码将逐渐被指纹识别取代。
当下，大家对指纹识别的关注重点一是快而精确，如果芯片和算法无法整合、运作得当，指纹识别只能沦为移动终端上的装饰品而无实际用处；二是安全性，这是所有人最关心的问题之一。用户会不停问到“我的指纹会存在被窃取或复制的风险吗？”这也正是FPC致力于开发SafeTouch防伪技术的原因，期待提供更全方位的安全性与功能性。
We expect to learn more and further understand about the mobile market in India, meet the Indian OEMs and new potential customers. We also would like to understand mobile payment related items in India, what is the plan of India government? How would a cash-less society look like? Does India government plan to build a non-cash environment in near future?
对于本次论坛，Ulf表示，FPC期待与印度的OEM厂商和新的潜在客户会面，由此对印度市场有更深更广的了解。同时，FPC也期待有机会了解移动支付相关法规及现状，了解印度政府在移动支付方面的规划，以及印度政府是否会建立无现金化社会，将如何建立等问题。
01月07日 18:14
