“东南亚小王子”领歌：去印度打一场硬仗
“Prince of Southeast Asia” – LEAGOO Smartphone: to Make an Impression on Indian Market
印度市场犹如一块巨大的磁石，吸引着全球各地的手机厂商奔赴而至，继“非洲之王”传音在印度一路高歌外，“东南亚小王子”领歌亦宣布即将进军印度市场。
India is a giant magneto which is appeal to global mobile phone companies. Apart from “the Africa King” Tecno has marched into Indian market, the Southeast Asia Prince, LEAGOO, announces his plan to Indian Market.
或许国内消费者鲜少听闻领歌，但在东南亚市场领歌可是家喻户晓的手机品牌。今年6月，TalkingData移动数据研究中心发布的数据报告显示，海外市场国产手机品牌覆盖率TOP10中，领歌赫然在列，其中在东南亚市场用户覆盖率3.7%。
Perhaps the name, LEAGOO, is new to you right now, but it is a widely known brand in Southeast Asia. According to this year’s report of TalkingData, LEAGOO covers 3.7% of mobile users in southeast Asia.
据手机报在线了解，领歌成立于2014年，2015年正式进入手机市场，是一家相当年轻的手机厂商。然而， 不过短短两年时间，领歌已在东南亚市场一骑绝尘，成为当地人极认可的手机品牌之一，大街上、公交上、纸媒上铺天盖地是领歌手机的广告。
Found in 2014, LEAGOO has officially come into mobile phone market in 2015. As a newly marching brand, LEAGOO manages to get highly reorganization by the local market in less than two years. Commercial Ads can be seen on street, on the bus, on press, and the users become the most active promoter of LEAGOO.
领歌CEO庄晓丰表示，目前领歌以东南亚为主要市场，同时辐射欧洲、中东和非洲等国家和地区，在全球超过38个国家和地区建立了销售网点。
The CEO, Johnson Zhuang says, LEAGOO is deeply rooted in Southeast Asia, blooms in Europe, Middle East, Africa, and a chain of LEAGOO stores are set in more than 38 countries and regions all over the world.
如今这个“东南亚小王子”也将强攻印度市场，以其在东南亚崛起的速度，不得不说，领歌在印度市场的表现值得期待。
Right now, this Prince in Southeast Asia is about to storm into Indian market. As it impresses the users in Southeast Asia, it is natural to expect LEAGOO makes a great impression to Indian market as well.
“对领歌而言，印度市场既是难得的机遇，同时也是巨大的挑战，但是我们愿意迎战。”庄晓丰表示。
“India is a great opportunity to LEAGOO, meanwhile it is also a great challenge that we all are eager to take.” said Johnson.
现在，领歌团队在进军印度市场方面的工作已进入最后筹备阶段，善打本土战的领歌计划在印度同样采取“品牌深耕+产品差异”的发展策略，打造年轻时尚的品牌形象，持续性投放适合当地消费者需求的产品，“努力将领歌打造称印度本土一线品牌。”
These days, the preparation of getting into India market has come to the final state. Adopting the strategy of ”Brand Building + Product Differentiation”, LEAGOO plans to set a stylish brand image in India. By offering products that suits the demands of local market, LEAGOO makes great effort to “rank among the top mobile phone brands in India”.
“为了打好本土之战，我们自去年来一直在研究印度市场的消费特点，包括印度的政策、认证、文化、劳动力等，致力于寻求合适印度本土的品牌发质策略和营销模式。”庄晓丰透露。
“In order to seek appropriate brand develop strategies and marketing patterns, we have spent over one year on researching India consumption characteristics, including the government policy, certification, Indian culture, local labor and others.” Said Johnson.
同时，领歌在制造方面也做好了充足的准备，除了月产能50万台的工厂外，领歌还即将在遵义新蒲新区投资2亿元人民币，拟建40条整机组装线，15条SMT贴片生产线以及相关产品研发检测设备。
Meanwhile, LEAGOO has make an adequate preparation for the production capacity. Apart from the 500,000 monthly output factory, LEAGOO invests over two thousand million RMB on building 40 new assembly lines, 15 SMT production lines and other R&D testing equipment.
而对于印度制造，庄晓丰认为随着印度移动设备进口关税的提高，将会有越来越多的手机产业链企业在印度建厂，领歌未来也有可能实现。
As for manufacturing in India, Johnson thinks that there will be more and more mobile phone companies building factories in India, along with the raise of mobile devices’ import duty. He says that LEAGOO might build local factories in the future.
“领歌对市场具有较强的洞察力和敏捷度，在品牌及产品定位上极具鲜明的特色，我们在印度市场会继续发挥这些优势，以应对印度市场激烈的竞争。”庄晓丰表示，未来随着市场的不断饱和，手机产业链上的各个环节可能将出现寡头垄断局面，整机制造商同样如此，相信领歌将会是其中之一。
“With effective marketing insight, quick response and unique brand & product positioning, LEAGOO will exploit its own advantages in order to confront with the cut-throat competition of mobile phone market in India.”Johnson says, as the market is saturated, oligopolies might show up in every process of mobile phone industrial chain, and, for mobile phone manufacturing, we believe LEAGOO will be one of them.
目前，领歌正在紧锣密鼓地筹划印度市场相关事宜，为了进一步实地考察、调研印度市场，为领歌全面进军铺路，庄晓丰表示将积极参加手机报在线将于10月份在印度德里举办的“掘金印度·第二季”及暨“2016印度国际手机产业博览会”（IndianMobileDiwali）活动。
Currently, LEAGOO is planning for the launch in India. To make a further investigation and research of Indian market, according to Johnson, LEAGOO will take part in the Second China-India Mobile Phone and Its Accessory Manufacturing Summit -- Indian Mobile Diwali, which is held by Shoujibao in October, 2016, India.
他认为，这次活动的核心意义在于有利于破解中国手机供应链困局、助推中国手机产业走出国门，联合印度政府构建印度手机产业集群，对接印度本土及中国手机厂商资源。
He thinks that the essential meaning of Indian Mobile Diwali is to break the predicament of China’s mobile supply chain and motivates China mobile phone companies to expand global market. Indian Mobile Diwali becomes the key point for Chinese mobile companies to associate with Indian government to build an Indian mobile industry cluster and connect Chinese mobile phone resources and Indian mainland market.
“我们希望此次展会能给印度手机市场带来一场变革，作为手机品牌厂商，领歌期盼印度能有持续稳定的市场、政策及海关等环境，在本土品牌与外来品牌待遇平等的条件下，手机报在线的活动必将促进印度手机产业链的整体转型升级。”庄晓丰说。
“We hope Indian Mobile Diwali can bring some changes into India mobile market. As a mobile phone company, LEAGOO relies on India’s stable environment including local market, policy and custom. As long as local brands and oversea brands are under equal conditions, Shoujibao’s activity will accelerate the transformation and upgrading of Indian mobile industry chain.” Johnson says.
“领歌也要把握这次机会，去印度打一场硬仗。”
“LEAGOO will seize the great opportunity to make an amazing entrance to Indian market.”
文/张明花 译/Ivy Zhou
2016-09-19 11:35
张明花
11-24
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