潮电智库统计,2023年2月中国电商市场安防监控品牌销量TOP10分别是萤石、小米、乔安、TP-link、360、霸天安、镭威视、TCL、长城、宏闪。
萤石在2月取得中国电商品牌第一。
畅销机型TOP20方面。
萤石、小米、乔安各占据3席,价格均在500元以下,可见的低端市场的竞争激烈;
其中TP-link、360和霸天安各入围2款机型,镭威视、TCL、长城、宏闪各入围1款机型。可见的市场竞争较激烈。
整体看,畅销机型TOP20中,高于500价位的中端机仅有一款:TP-link IPC683;低于100元价位的也仅有一款长城 GW-CWY003-JAC3Y。其余机型价位均分布在200元浮动。
可以看出,2月中国安防监控电商市场,低端机市场竞争尤为激烈。
潮电智库对2023年2月中国电商市场安防监控畅销机型TOP20价位进行统计,低于500元的低端机型数量占据95%的份额。
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Top 10 sales of security monitoring brands in the Chinese e-commerce market in February 2023
According to statistics from Electrend, the top 10 sales of security monitoring brands in the Chinese e-commerce market in February 2023 were EZVIZ, Xiaomi, Qiaoan, TP-link, 360, Batianan, Luowice, TCL, Great Wall, and HonGshan.
EZVIZ won the first place among Chinese e-commerce brands in February.
Top 20 best-selling models.
EZVIZ, Xiaomi, and Qiaoan each occupy 3 seats, with prices below 500, indicating intense competition in the low-end market;
Among them, the TP-link, 360, and Batianan are each nominated for 2 models, while Luowice, TCL, Great Wall, and HonGshan are each nominated for 1 model. The visible market competition is relatively fierce.
Overall, among the best-selling models in the top 20, there is only one mid range computer priced above 500: the TP link IPC683; There is only one Great Wall GW-CWY003-JAC3Y priced below 100. The price range of other models is around 200.
It can be seen that in the Chinese security monitoring e-commerce market in February, the competition in the low-end machine market was particularly fierce.
According to the Electrend's statistics on the top 20 best-selling models for security monitoring in the Chinese e-commerce market in February 2023, the number of low-end models below 500 yuan accounted for 95% of the market share.
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